A small leather shop.

When discussing glamorous fashion, it is impossible to miss the illustrious name – Gucci. With its origins deeply rooted in Italy, this iconic fashion house traces its lineage back to the ingenious mind of Guccio Gucci, a man whose vision and creativity gave birth to a legacy that continues to dazzle the world with its timeless creations.

Guccio Gucci, the mastermind behind the brand, possessed an unwavering passion for quality and an unparalleled attention to detail. His journey began in the world of equestrian craftsmanship, where he meticulously fashioned bridles and saddles. Over time, the reins of his imagination expanded, leading to a captivating evolution that saw these equestrian beginnings gracefully transform into an enticing array of products, with handbags ultimately taking center stage.

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Pre-Owned Gucci GG Marmont Matelasse Small Green Leather from SehaBags

Join us as we delve deeper into the evolution of Gucci handbags history – from their early days as a symbol of status among the Florentine aristocracy to their modern-day status as coveted works of art.

In this article, we’ll journey through the decades, exploring the milestones, and inspirations that have shaped Gucci handbags into the icons they are today, with some of the links to our store where you can find second hand Gucci handbags. So, buckle up (or should we say clasp your bag?) as we embark on a delightful exploration of the history behind Gucci handbags.

Early Days: Beyond Handbags

The Savoy Hotel

Guccio Gucci was born in 1881 into a family of skilled leather artisans in Florence, Italy. His early experiences with leather goods laid the foundation for his future empire.

In 1897, Guccio Gucci found himself at the prestigious Savoy Hotel as a bellboy, rubbing shoulders with the aristocratic elite. Seeing their elegant suitcases and trunks triggered something magical within him, and he wanted to be part of it. Gucci was seventeen. Later, he worked for the Compagnie des Wagons-Lits, a European rail company specializing in upscale travel, further enhancing his experience in luxury traveling.

Returning to his hometown five years later, he honed his craft working for the leather luggage maker Franzi, perfecting his artistry and honing his eye for detail.

The first store.

In 1921, a pivotal moment in Guccio Gucci’s journey came when he purchased his own shop on the illustrious Via della Vigna Nuova in Florence, naming it ‘Azienda Individuale Guccio Gucci.’ This marked the commencement of his grand vision.

The opportunity to open his first store in Florence was supported by his drive and determination and his family’s background in leather goods. Guccio’s initial financial backing came from his family, who had a heritage of crafting leather accessories.

At his store, Guccio began selling imported leather luggage, but he also ventured into the world of saddlery, crafting exquisite horse saddles from the finest Italian leather. These equestrian origins would leave an indelible mark on Gucci’s design DNA.

But Guccio’s ambition didn’t stop there. Recognizing the importance of exquisite craftsmanship, he established a small workshop, gathering local artisans to create his own line of leather goods. These artisans carefully brought his designs to life.

As demand for Gucci’s creations grew, so did his need for space. This led to the acquisition of a larger workshop, a bustling hub of creativity where sixty skilled artisans eventually meticulously crafted the leather goods that would carry the Gucci name to new heights.

As the brand gained recognition, its repertoire expanded. From graceful silk goods to the leather shoes, Gucci was on a trajectory toward becoming an authentic lifestyle brand.

And as we’ll explore further in this journey, the brand’s venture into handbags woulvend eventually set the stage for a revolution in fashion and luxury.

This Gucci Advertisement Is From The ‘80S.
This Gucci advertisement is from the ‘80s.

The Evolution to Handbags

An opportunity.

Flash forward to the 1930s, when the League of Nations imposed embargoes on Italy, and quality leather became hard to find. It hit Gucci hard, but as with any true fashion pioneer, he found a way to turn obstacles into opportunities.

In a stroke of brilliance, he replaced imported materials with locally made woven hemp adorned with a signature print of interconnected diamonds against a dark backdrop. This marked the birth of Gucci’s signature design, setting the stage for a line of highly successful suitcases.

The story didn’t stop there. As the world teetered on the brink of World War II, Guccio’s sons Aldo, Vasco, and Rodolfo joined the family business, infusing new energy into the brand. In 1938, a new Gucci shop opened its doors on Rome’s Via Condotti, expanding its global footprint.

From The Archive: Gucci Advertising From Vogue - 1955

‘Is that bamboo?’

And then, in 1947, a true icon emerged: the Gucci bamboo bag. Seeking alternatives, the visionary Gucci craftsmen turned to Japanese bamboo, birthing a design that would stand the test of time and solidify the brand’s luxury status.

The post-war years marked a surge of creativity. Aldo Gucci introduced pigskin into the brand’s repertoire, and in 1951, the now-famous green-and-red Gucci stripe was adopted, a splash of color that would become synonymous with the brand.

1953 brought forth the legendary Gucci loafer, complete with the iconic horse bit – a nod to the brand’s equestrian heritage. The Gucci logo itself underwent a metamorphosis, evolving from Guccio’s original signature to the interlocked GGs that would soon adorn coveted products worldwide.

Amid the glitz and glamour of the 1950s, Gucci captured the hearts of Hollywood’s elite. Elizabeth Taylor and Peter Sellers were among the stars photographed with the bamboo tote, while the charismatic Jackie Kennedy famously donned a Gucci purse in 1961. It quickly catapulted to iconic status and was renamed the ‘Jackie.’

Global Popularity and Recognition.

A lifestyle brand.

As the fashion winds of change swept through the mid-20th century, Gucci’s appeal transcended borders, captivating hearts from New York to Paris and beyond.

Gucci’s secret sauce blended luxury, innovation, and a sprinkle of Italian magic. With designs that pushed boundaries and craftsmanship that whispered tales of artistry, Gucci wasn’t just a brand but a lifestyle. The iconic interlocked GGs became synonymous with sophistication, drawing people into a world where accessories weren’t mere add-ons but gateways to self-expression.

Guccio Gucci passed away on January 2, 1953, in Milan, Italy. His death marked a transition for the company, as his sons took over the business. (Gucci already transferred shares to them in 1947, so they were already actively involved in the running of the company.)

Aldo Gucci, one of Guccio’s sons, played a prominent role in managing the company’s operations, particularly its expansion into the United States. Under Aldo’s leadership, Gucci continued to grow and solidify its status as a leading fashion house.

Remember the Swinging Sixties?

The world was grooving to new beats, and Gucci’s allure soared.

A-listers, socialites, and trendsetting icons like Audrey Hepburn and Nancy Reagan couldn’t resist the magnetic pull of Gucci’s creations. But it wasn’t just the elite; Gucci’s diverse range of offerings meant there was something for everyone.

The ’60s marked more than just wild fashion; it marked Gucci’s rise to prominence within the industry. The brand’s global footprint was undeniable, with stores sprouting up in glamorous locales like Palm Beach, London, Paris, and Beverly Hills. Gucci wasn’t just a name; it was a stamp of excellence that fashion lovers across the globe craved.

The Double GGs became a symbol of status and taste, and the iconic GG Marmont and Dionysus bags continued the legacy, melding luxury with a dash of edginess.

The Seventies to Today: A Synopsis of Fashion Drama

Gucci Store
Photo by Dima Pechurin on Unsplash

Gucci’s journey is a tale of family feuds, power struggles, and reinvention. The Gucci saga unfolded with twists and turns from its iconic beginnings to modern-day transformations.

Here is a summary:

  • 1969-1972: Giorgio Gucci, son of Aldo, launched Gucci Boutique independently, sparking the first family feud. The boutique was later reabsorbed by the family in 1972.
  • 1980s: The Gucci family disputes escalated during this decade, resulting in management turmoil and making headlines. Paolo Gucci, Aldo’s son, attempted to launch the brand “Gucci Plus” on his own.
  • 1982: To address the ongoing tensions within the family, the Gucci group was consolidated and transformed into a publicly traded company known as Guccio Gucci SpA. This move was aimed at bringing some stability to the company’s management.
  • 1983: Rodolfo Gucci, the former head of the company, passed away. His son, Maurizio Gucci, inherited a majority stake in the company. However, this triggered a legal battle between Maurizio and his uncle Aldo Gucci over control of the company.
  • 1986: Aldo Gucci, criticized for overseeing most of the international business under Gucci America, was imprisoned for tax evasion. By this point, Aldo’s ownership in the company had dwindled to just 16.7%.
  • 1988: Maurizio Gucci sold almost 47.8% of Gucci to Investcorp, a Bahrain-based investment fund. He retained the other 50% stake in the company.
  • 1990s: Despite the family disputes, Gucci’s trademarked product sales reached $400 million between 1981 and 1987. However, this period also saw a shift towards mass production, which affected Gucci’s reputation as an exclusive luxury brand.
  • 1993: Investcorp acquired the remaining 50% stake in Guccio Gucci S.p.A. from Maurizio Gucci, effectively ending the family’s involvement in the company. This marked a significant shift in the company’s ownership structure.
  • 1994: Domenico De Sole, a legal adviser to the Gucci family, became the CEO of Gucci. He focused on strengthening partnerships with Italian leather manufacturers and increasing Gucci’s advertising budget.
  • 1995: Tragedy struck as Maurizio Gucci was shot dead in the lobby of Gucci’s Milan office. His ex-wife, Patrizia Reggiani, was later convicted of hiring a hitman to carry out the murder. Tom Ford took over as creative director this year and was the one who transformed Gucci from a fading star into a fashion supernova. His ’95 collection screamed jet-set glamour, propelling Gucci back into the fashion forefront.
  • 2000s: A power struggle emerged between the French luxury conglomerate LVMH and the Gucci-PPR coalition. The feud ended in 2001 when all parties reached an agreement. This period also saw the departure of Tom Ford and Domenico De Sole from the company.
  • 2010s: Gucci underwent a transition with designers like Frida Giannini taking the creative helm. The brand launched the Gucci Museum in Florence in 2011 to celebrate its 90th anniversary. The company also expanded its store count and focused on midrange products.
  • 2015: Enter the era of Alessandro Michele. His eccentric aesthetic and artistic vision reshaped Gucci for a new generation, embracing quirky styles. Michele’s partnerships with artists like Gus Van Sant gave life to groundbreaking collections and cultural crossovers.
  • 2020: In response to the pandemic, Gucci made a bold move by leaving the usual fashion schedule behind and reducing its shows from five to two each year. Alessandro Michele said that the old system felt uninspiring. Shortly after, Gucci showcases its new collection in an innovative 12-hour livestream named Epilogue.
  • 2023: The fashion scene anticipates the debut of a fresh perspective as Sabato De Sarno, hailing from Prada, Dolce & Gabbana, and Valentino, steps into his first leadership role at Gucci. Milan Women’s Fashion Week in September 2023 is poised to witness the unveiling of De Sarno’s inaugural collection.

CEOs and Creative directors

Over the years, Gucci’s leadership and creative vision have seen a dynamic lineup. Currently, the CEO position has been held by Marco Bizzarri since 2014.

Before him, Patrizio di Marco (2008–2014) and Mark Lee (2004–2008) have also guided the brand.
In the realm of creative designers, the roster has been equally impressive. The latest addition, Sabato De Sarno, has taken the reins in 2023, following the remarkable tenure of Alessandro Michele (2015–2022).

Before Michele, Frida Giannini (2006–2015), Tom Ford (1995–2004), and Dawn Mello (1989–1995) have all contributed their distinctive visions to the evolution of Gucci’s iconic style.

The most popular Gucci handbags in history.

Here are three of the most sought-after Gucci handbags that have etched their names in the fashion history books:

Gucci Matelasse Bag: The most popular modern times bag is Gucci Marmont Matelasse Black Leather. Timeless elegance bag was introduced in 2015 on Marmont belt. A year before the new creative director, Alessandro Michelle. It’s stylishness and functionality makes this bag compatible for any event – wedding or a casual daily use – decide you!

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Gucci Marmont Matelasse Bag, introduced in 2015.

The Gucci Bamboo Bag: The Gucci Bamboo Bag, a true icon, has been a symbol of elegance since its creation. Its distinctive bamboo handle captures the essence of innovation and creativity that defines Gucci. The bag’s unique design and craftsmanship have made it a timeless accessory that effortlessly blends classic charm with modern style. It’s no wonder that the Bamboo Bag continues to captivate fashion enthusiasts.

Ingrid Bergman With A Gucci Bamboo In The Movie ‘Viaggio In Italia’, 1954.
Ingrid Bergman with a Gucci Bamboo in the movie ‘Viaggio In Italia’, 1954.
  • The Gucci Bamboo Bag: The Gucci Bamboo Bag, a true icon, has been a symbol of elegance since its creation. Its distinctive bamboo handle captures the essence of innovation and creativity that defines Gucci. The bag’s unique design and craftsmanship have made it a timeless accessory that effortlessly blends classic charm with modern style. It’s no wonder that the Bamboo Bag continues to captivate fashion enthusiasts.

Jackie O With The ‘Jackie’
Jackie O with the ‘Jackie’
  • The Gucci Jackie Bag: You can’t talk about Gucci without mentioning Jackie O! In the 1960s, then-First Lady Jacqueline Kennedy was spotted sporting a sleek Gucci shoulder bag. It was love at first sight for fashion enthusiasts worldwide, and the bag quickly became synonymous with elegance and sophistication. Gucci took note and officially named the design the “Jackie Bag,” solidifying its place in fashion history. Decades later, the Jackie Bag is still making waves, a testament to its enduring appeal.

Gucci Dionysus Gg Supreme Python Shoulder Bag, 2015.
Gucci Dionysus GG Supreme Python Shoulder Bag, 2015.
  • The Gucci Dionysus Bag: Fast-forward to more recent times, and we have the Gucci Dionysus Bag stealing the spotlight. Introduced in 2015 under the creative genius of Alessandro Michele, this bag fuses a modern edge with vintage allure. Named after the Greek god of festivities, the Dionysus Bag boasts a distinctive double tiger head closure, representing power and charisma. Its eclectic designs, including intricate embroideries and lush textures, have made it a favorite among the fashion-forward crowd, redefining what it means to be a classic.

These three handbags are more than just fashion statements; they’re symbols of Gucci’s evolution, innovation, and ability to capture the essence of their times.

Some weird and wonderful modern Gucci handbag facts

  • Flora Scarf Transformation: The vibrant Flora pattern, used in many of Gucci’s handbags, was initially designed as a scarf for Princess Grace of Monaco in 1966. Its transformation from a delicate scarf to a bold bag print showcases Gucci’s adaptability.
  • Marmont’s Contemporary Quilting: The Gucci Marmont collection, introduced in 2016, features a chevron pattern with a distinctive double G logo on the front flap. The collection’s modern take on quilting has become highly recognizable.
  • Ophidia’s Retro Revival: The Ophidia line, featuring the iconic green and red web stripe, draws inspiration from vintage Gucci designs. The line’s handbags blend the brand’s history with contemporary trends.
  • A functional operating room. In 2018, the brand turned its Milan Fashion Week runway into a functioning operating room with surgical tables and models carrying replicas of their own heads. This artistic yet eerie approach challenged conventional fashion show norms.
The Operating Room Fashion Show
The operating room fashion show
  • Memes! In a surprising move, Gucci collaborated with meme creators for their 2019 #TFWGucci campaign. This groundbreaking campaign tapped into internet culture, illustrating the brand’s ability to merge luxury with the humor and relatability of online memes.
  • Gucci DIY: Gucci DIY (Do It Yourself) allows customers to personalize their handbags with embroidered initials, colorful patches, and unique designs, providing a one-of-a-kind touch to their luxury accessory.


A lasting heritage.

From the cobblestone streets of Florence to the global runways, the journey of Gucci handbags has been nothing short of magical. What started as a humble leather shop became an international symbol of luxury and sophistication. The brand’s commitment to innovation, quality, and timeless designs has paved the way for handbags that aren’t just accessories; they’re reflections of a rich heritage.

Carrying a Gucci handbag isn’t just about adorning yourself with exquisite leather and intricate designs; it’s about carrying a legacy of creativity, craftsmanship, and elegance. It’s about being part of a story that began with a bellboy’s inspiration, bloomed with bamboo handles, and continues to evolve with each passing fashion season.

So, next time you spot a Gucci handbag gracing an arm or adorning a shelf, remember that you’re not just looking at a bag – you’re looking at history, innovation, and a brand that has left an indelible mark on the fashion world.



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